J. asli: Implementing the marketing concept.
Indeks.
J. asli: Marketing management:strategies and programs.
Bib. p. 331-338
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Bibl. p. 45.
Judul asli : Rethinking Marketing : sustainable market-ing enterprise di Asia
Jil. I (Promosi ...),Jil. III (Riset ...)Jil. IV, (Perencanaan ...)Jil. VI,(Pemasaran ...),Jil. VII (Tata cara ...)Jil. VIII (Tata cara ...)Jil. IX (Pemasaran ...)Jil. X (Jalur-jalur ...),Jil. XI (…