Judul asli : Global Marketing Management Tersedia Jilid 1 dan Jilid 2
Judul asli: Principles of Marketing Jilid 1 :xxvi, 534p. Jilid 2 :xi, 558p.
Bibl. p. 273-274.
J. asli: Fundamentals of Marketing. Jil. I: xvi, 437 p. Jil. II: xiv, 384 p.
BI CORNER
Judul asli : Fundamentals of Modern Marketing