Gaya APA

Gilson, Christopher, Berkman, Harold W.. (1980). Advertising : concepts and strategies . : Random House Business.

Gaya Chicago

Gilson, Christopher, Berkman, Harold W.. Advertising : concepts and strategies. : Random House Business, 1980. Text.

Gaya MLA

Gilson, Christopher, Berkman, Harold W.. Advertising : concepts and strategies. : Random House Business, 1980. Text.

Gaya Turabian

Gilson, Christopher, Berkman, Harold W.. Advertising : concepts and strategies. : Random House Business, 1980. Print.