Gaya APA

Cravens, David W. , Lamb, Charles W.. (1983). Strategic marketing cases and applications / David W. Cravens and Charkes W. Lamb . : Richard D. Irwin.

Gaya Chicago

Cravens, David W. , Lamb, Charles W.. Strategic marketing cases and applications / David W. Cravens and Charkes W. Lamb. : Richard D. Irwin, 1983. Text.

Gaya MLA

Cravens, David W. , Lamb, Charles W.. Strategic marketing cases and applications / David W. Cravens and Charkes W. Lamb. : Richard D. Irwin, 1983. Text.

Gaya Turabian

Cravens, David W. , Lamb, Charles W.. Strategic marketing cases and applications / David W. Cravens and Charkes W. Lamb. : Richard D. Irwin, 1983. Print.