Gaya APA

Zeithaml, Valarie A., Bitner, Mary Jo. (2000). Services Marketing : integrating customer focus across the firm (2nd). Boston: Irwin McGraw-Hill.

Gaya Chicago

Zeithaml, Valarie A., Bitner, Mary Jo. Services Marketing : integrating customer focus across the firm. 2nd Boston: Irwin McGraw-Hill, 2000. Text.

Gaya MLA

Zeithaml, Valarie A., Bitner, Mary Jo. Services Marketing : integrating customer focus across the firm. 2nd Boston: Irwin McGraw-Hill, 2000. Text.

Gaya Turabian

Zeithaml, Valarie A., Bitner, Mary Jo. Services Marketing : integrating customer focus across the firm. 2nd Boston: Irwin McGraw-Hill, 2000. Print.